1+ week, 9+ hour ago   (496+ words) A man in Portland, Oregon, took the time to apply 1,000 layers of starch to his jeans, making them the stiffest piece of clothing on the planet. In a Walmart parking lot, he tried to put them on. He succeeded, but…...

3+ week, 1+ day ago   (307+ words) Levi’s has launched a renewed offering of its 700 Series of women’s jeans, introducing new silhouettes and updated stretch blends as the global stretch denim market continues to grow. The new 700 Series introduces a new denim fabric blend made with Tencel,…...

4+ week, 1+ day ago   (507+ words) Every rider has ripped through their fair share of denim. It just comes with the territory. Whether it’s knees that gave out, seats that wore paper thin, or even pockets that stopped holding keys. Our friends at Iron & Resin are…...