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Marketing Dive
marketingdive.com > news > hanes-embraces-risque-marketing-in-creative-shakeup-for-basics-brand > 825871

Hanes embraces risqué marketing in creative shakeup for basics brand

5+ hour, 42+ min ago   (284+ words) A series of ads show how Hanes lets people exude confidence in situations that would typically be awkward, like getting caught with one’s pants down. Some of the Hanes ads center on situations that are usually the stuff of anxiety…...