1+ mon, 4+ week ago   (328+ words) The brand recently launched Toughlite, a “zero-break-in jean” built for premium comfort and enhanced airflow without the heavy bulk. The core fabric weighs just 11.2 oz.—20 percent lighter than the traditional 14.75 oz. heavyweight denim used by the brand. The innovation reflects…...

2+ mon, 6+ day ago   (750+ words) People are meticulous about what they put into their bodies—organic produce, filtered water—yet far less discerning, it seems, about what they put on them. Recent headlines expose the gap. In early 2024, press-on nails sold on Temu reportedly sent…...

8+ mon, 2+ week ago   (269+ words) Few apparel categories are as deeply shaped by protest culture—or as dependent on the whims of the cotton harvest—as denim. Here’s a look at the headlines that impacted the denim industry this year. Saving Sustainability: How Denim Mills…...

7+ mon, 1+ week ago   (976+ words) The olfactory nerve is so tied to the brain’s limbic system, including the amygdala and hippocampus, that the merest whiff can trigger a powerful rush of memories. Even on a still East London afternoon, Salli Deighton, founder of LaundRe, can…...