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I Did a Shopbop Deep Dive—27 Fall 2026 Items I Highly Recommend
2+ day, 13+ hour ago (228+ words) Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office,…...
Spotted: The 7 Trends That Will Define Every Chic Early-Fall Outfit
1+ week, 6+ day ago (215+ words) I’ve Already Spotted the 7 Trends That Will Define Every Chic Early-Fall Outfit whowhatwear.com Early fall is arguably one of the best times of year to get dressed. The weather still allows for a little skin, but there’s also an…...
I'm Shopbop's Senior Fashion Director—These Are the Fall Trends I'm Not Wearing, But Here's What I'm Adding to My Closet Instead
2+ week, 3+ day ago (164+ words) Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the shopping team to deliver highly covetable and convertible content. He creates…...
Hold the Jeans—Fashion People Will Be Reaching For These Trousers On Repeat Come September
2+ week, 4+ day ago (214+ words) Fashion people don't default to jeans. This is the autumn trouser trend the chicest dressers are wearing instead. If you want to ready your wardrobe for a stylish season ahead, can I make one small suggestion? Instead of defaulting to…...
Free People Is My Secret to Getting Compliments—6 Specific Pieces I'm Always Asked About
1+ mon, 1+ week ago (156+ words) Airy, pretty, and effortlessly-put together—this set is a staple you'll want in every color, from rich chocolate brown to baby blue to ballet pink. There's something about halter tops that is so flattering. Plus, they're super supportive. I always…...
9 Chic Ways to Style a Plain White T-Shirt in 2026
1+ mon, 1+ week ago (533+ words) Shop each elegant outfit. The plain white T-shirt is both a basic and a necessity in everyone’s wardrobe; even the most maximalist dresser needs a white tee. As a casual dresser myself, I often wear a plain white tee with…...
Everyone's Talking About Fall Trends, But Chic Women Are Still Wearing This Summer Staple
1+ mon, 2+ week ago (110+ words) Get the look: Strapless top + Linen midi skirt + Flip flops Get the look: Oversized jacket + Tank + Linen shorts Get the look: Sweater + Linen pants + Oversized sunglasses Get the look: Linen top + White jeans + Sandals Get the look: Linen top + Matching…...
The Pants Chic Women Are Wearing More Than Jeans, Capris, and Kick-Flare Trousers This Summer
1+ mon, 3+ week ago (158+ words) Chic women across the globe are pairing the whimsical pant style with everything from airy white tops to T-shirts and flip-flops. The key to styling embroidered-hem pants is to let them be the star of the outfit and keep everything…...
These Summer 2026 Trends Are Already Huge in Paris
1+ mon, 4+ week ago (269+ words) Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen…...
I'm a Fashion Editor—Here's Everything I'd Buy From Reformation for Summer
2+ mon, 3+ day ago (267+ words) Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen…...