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Adweek is a U.S.-based weekly trade publication covering the business of advertising. In its print and online publications, it covers a wide range of advertising-related topics that extend beyond traditional advertising to new media and pop culture.", Breaking News in Advertising, Media and Technology

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adweek.com > brand-marketing > true-blue-how-levis-remains-an-american-original-with-contemporary-cachet

True Blue: How Levi's Remains an American Original with Contemporary Cachet

9+ mon, 1+ week ago   (249+ words) With roots in workwear and deep influence in fashion, music, and global youth culture, Levi’s stands at the intersection of heritage and reinvention. In this episode of The Speed of Culture podcast, Levi Strauss & Co. CMO Kenny Mitchell shares how…...